Privacy policy

1. data protection at a glance 

General indications 

The following notices provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text. 

 

Datenerfassung auf dieser Website 

Who is responsible for the data collection on this website? 

Data processing on this website is carried out by the website operator. You can find the contact details of the website operator in the section "Information on the data controller" in this data protection declaration. 

 

How do we collect your data? 

On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter in a contact form. 

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website. 

 

What do we use your data for? 

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour. 

 

What rights do you have regarding your data? 

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time with regard to this and other questions on the subject of data protection. 

 

Third-party analysis tools and tools 

When visiting this website, your surfing behaviour may be statistically analysed. This is done primarily with so-called analysis programmes. Detailed information on these analysis programmes can be found in the following data protection declaration. 

 

2. hosting 

IONOS 

We host our website with IONOS SE. The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (hereinafter referred to as IONOS). When you visit our website, IONOS collects various log files including your IP addresses. For details, please refer to the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy

The use of IONOS is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. 

 

Job processing 

We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR. 

 

3 General notes and mandatory information 

Data protection 

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. 

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. 

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible. 

 

Note on the responsible body 

The data controller for this website is: 

Vibamat Vertriebs- und Service GmbH
Carl-Zeiss-Straße 42
28816 Stuhr
Germany

Telephone: +49 421 438 1465 0
E-Mail: info@vibamat.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.). 

 

Storage period 

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a justified request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted after these reasons no longer apply. 

 

General information on the legal basis for data processing on this website 

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO if special categories of data are processed according to Art. 9 para. 1 DSGVO. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) a DSGVO. If you have consented to the storage of cookies or to the access to information in your terminal device (e.g. via device fingerprinting), the data processing is additionally carried out on the basis of Section 25 (1) TTDSG. This consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b DSGVO. Furthermore, if your data is required for the fulfilment of a legal obligation, we process it on the basis of Art. 6 para. 1 lit. c DSGVO. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6 para. 1 lit. f DSGVO. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this data protection declaration. 

 

Note on data transfer to the USA

We use the Google Calendar from Google LLC, based in the USA, to make appointments. Your personal data may be transferred to these third countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in the USA. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities. 

 

Revocation of your consent to data processing 

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation. 

Widerspruchsrecht gegen die Datenerhebung in besonderen Fällen sowie gegen Direktwerbung (Art. 21 DSGVO) 

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) OF THE DATA PROTECTION ACT). 

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 DSGVO). 

 

Right of appeal to the competent supervisory authority 

In the event of breaches of the GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged breach. The right of appeal is without prejudice to any other administrative or judicial remedy. 

 

Right to data portability 

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible. 

 

SSL or TLS encryption 

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties. 

 

Information, deletion and correction 

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time for this purpose and for further questions on the subject of personal data. 

 

Right to restrict processing 

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restriction of processing exists in the following cases: 

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data. 

If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of erasure. 

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion. If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data. 

If you have restricted the processing of your personal data, such data may - apart from being stored - only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State. 

 

Objection to advertising e-mails 

The use of contact data published within the scope of the imprint obligation to send advertising and information material that has not been expressly requested is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails. 

 

4. data collection on this website 

Cookies 

Our internet pages use so-called "cookies". Cookies are small text files and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser. 

In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services). 

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or to display advertising. 

Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. Insofar as consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG); consent can be revoked at any time. 

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited. 

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent. 

 

Borlabs Cookies

In order to obtain your consent to the storage of certain cookies on your terminal device and to document this in accordance with data protection law, we use the Cookie Consent Manager "Borlabs Cookie" from the provider Borlabs - Benjamin A. Bornschein - as part of our legal obligation pursuant to Art. 6 (1) sentence 1 lit. c DSGVO and thus also our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg.

Only technically necessary cookies (borlabs-cookie) are set by the Borlabs cookie. If our website is accessed, the following data is transmitted to Borlabs Cookie: Your consent or revocation of your consent to set cookies, a cookie set by Borlabs Cookie in your browser, the cookie runtime and version, domain and path of the WordPress website and the UID. The UID is a randomly generated ID and not personal information. Borlabs Cookie does not process any personal data.

If you wish to revoke your consent to the setting of certain cookies, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.

Detailed information on the privacy policy of the Borlabs cookie can be found at

under: https://de.borlabs.io/datenschutz/

 

Server log files 

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: 

Browser type and version 

Operating system used 

Referrer URL 

Host name of the accessing computer 

Time of the server request 

IP-Adresse 

This data is not merged with other data sources. 

The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website - for this purpose, the server log files must be collected. 

 

Contact form 

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored in our CRM system (Customer Relation Management System) for the purpose of processing the enquiry and in the event of follow-up questions. You can find more information about the CRM system in this data protection declaration under "HubSpot CRM system". We do not pass on this data without your consent. 

The processing of this data is based on Art. 6 (1) lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested; the consent can be revoked at any time. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your enquiry). Mandatory legal provisions - in particular retention periods - remain unaffected. 

 

Request by e-mail, telephone or fax 

If you contact us by e-mail, telephone or fax, your enquiry including all personal data resulting from it (name, enquiry) will be stored and processed by us in our CRM system (Customer Relation Management System) for the purpose of processing your request. You can find more information about the CRM system in this privacy policy under "HubSpot CRM System". We do not pass on this data without your consent. 

The processing of this data is based on Art. 6 (1) lit. b DSGVO if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this has been requested; the consent can be revoked at any time. 

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected. 

 

5. plugins and tools 

Zapier

To improve and automate various internal process steps, we use Zapier, a service provided by Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA. When using Zapier, data is transferred to the USA, which is generally considered a third country with an insecure level of data protection under the GDPR. We have no knowledge of the content of the transmitted data or of how Zapier uses it or how long it is stored. We have concluded a contract for commissioned processing with Zapier in accordance with Art. 28 DSGVO that your data may only be further processed on our behalf

We have concluded a contract for commissioned processing with Zapier in accordance with Art. 28 DSGVO, under which Zapier only processes your data on our behalf. You can find more information about data protection at Zapier at https://zapier.com/privacy/

 

Calendly

For the arrangement of appointments, we use the calendly calendar https://calendly.com/de, a service of Calendly LLC, 1315 Peachtree St NE, Atlanta, GA 30309, USA, within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation pursuant to Art. 6 para. 1 lit. f DSGVO.

This will send the data you entered when making the appointment to Calendly. Your data will then be transferred to the USA. You can find more information about Calendly's data protection policy at https://calendly.com/de/pages/privacy.

We have concluded an order processing agreement with Calendly, according to which Calendly only processes the data according to our instructions.

To arrange the appointment, we ask for the data requested in the Calendly form and record your IP address at the time of entry. This data is not passed on to third parties by us and Calendly and is only used for statistical purposes and the organisation of the appointments. The entry of your data is encrypted so that third parties cannot read your data when it is entered. For more information on the data collected by Calendly and the handling of your data, please see the Calendly Privacy Policy.

Your data will remain stored as long as the reason for the appointment is still relevant, in particular the storage is still necessary for the fulfilment/processing of the contract, for legal prosecution by us or for our other legitimate interests or we are required by law to retain your data (e.g. within the framework of tax retention periods). If your appointment is completed without further action, your data will be deleted.

 

HubSpot

We use the integrated hosting and marketing solution of HubSpot Ireland Limited, 2nd Floor 30, North Wall Quay, Dublin 1, Ireland within the scope of our legitimate interest in a technically flawless processing process and its economically efficient design and optimisation pursuant to Art. 6 (1) (f) of the German Data Protection Act (DSGVO) and - insofar as it concerns the storage of data for the initiation or conclusion of a contract with you - on the basis of permission to process contractual data pursuant to Art. 6 (1) (b) DSGVO. HubSpot Ireland Limited is a subsidiary of a US company. However, the Irish company is a data processor in the EU.

For more information on HubSpot's data processing, please refer to HubSpot's privacy policy: https://legal.hubspot.com/de/privacy-policy

You can find a transparent list of the cookies set by HubSpot here and here.

We have concluded an order processing contract with HubSpot, according to which HubSpot only processes your data on our behalf: https://legal.hubspot.com/de/dpa

We use HubSpot for the following functions:

  • CRM (Customer Relation Management

HubSpot CRM System

As part of our legitimate interest in a technically flawless editing process, we use HubSpot to host our website. HubSpot collects usage data like any other hoster. This is identified and non-identifiable data on the occasion of your call-up to our website. This data is either provided to HubSpot or collected automatically through the use of HubSpot services ("non-personal data").

Non-personally identifiable information does not allow HubSpot to track who the information comes from. Non-personal information is technical and usage information, such as visitors' and service users' browsing and clickstream behaviour, session heatmaps and scrolls, as well as non-identifying information about the user's or visitor's device, operating system, browser, screen resolution, language and keyboard settings, ISP, referring/exit pages, date/time stamp, and so on.

As a hoster, HubSpot also collects data that can identify a person with manageable effort ("personal data"). In principle, this personal data is all data that you enter when using the website. It may include contact information (such as email address or phone number), billing information (name, billing address, payment method, and bank account information), browser or user session information (IP address, geographic location, and/or unique terminal identifier), information about related third-party accounts (such as the email address or username for a related PayPal, Google, or Facebook account), scanned identification documents provided to us (such as an ID, driving licence, passport, or official company registration documents), and any other personal information.

HubSpot also takes physical, electronic and procedural safeguards to protect your personal information. You can find more information about this from HubSpot here:  https://legal.hubspot.com/de/privacy-policy

We also use Hubspot as a customer relation management system on the basis of permission to process contract data. Here, we store all data that you have transmitted to us for the initiation or conclusion of a contract, in particular your name, your contact data, payment data, if applicable, and purchased products. This data remains stored by us as long as we still need it for the processing of the contract (in particular warranty period) or a retention is legally prescribed (in particular of the tax-relevant data).

 

Data processing of form submissions

Hubspot receives all data that you enter in our forms and also collects usage data. For this, we refer to our general presentation on contact forms.

 

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in abbreviated form, which means that personal references can be ruled out. If the data collected about you is related to a person, this is immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Third-party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms and conditions: http://www.google.com/analytics/terms/de.html, Privacy policy overview: http://www.google.com/intl/de/analytics/learn/privacy.html, and Privacy Policy: http://www.google.de/intl/de/policies/privacy.

The legal basis is Art. 6 para. 1 lit. f. DSGVO.

 

Google Ads

Our website markets space for third-party ads and ad networks through Google AdSense. These ads are displayed to you in various places on this website. As part of the integration of Google AdSense, the so-called DoubleClick cookie is set by Google for all page visitors.

This enables the display of interest-based advertising by automatically assigning a pseudonymous UserID, which is used to determine the interests in shand of visits to this and other websites. After the end of the purpose and the end of the use of Google AdSense by us, the data collected in this context will be deleted.

Google AdSense is an offer of Google LLC (www.google.de). Google LLC has its headquarters in the USA. The European Commission has issued an adequacy decision for this country. This goes back to the EU US Privacy Shield, under which Google LLC is certified. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can deactivate the DoubleClick cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.

The legal basis for data processing is Section 15 (3) of the German Telemedia Act (TMG) and Article 6 (1) (f) of the German Data Protection Act (DSGVO).

 

Google Ads Conversion-Tracking

This website uses Google Ads. Ads is an online advertising programme of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). Within the framework of Google Ads, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after a certain time and do not serve to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user has clicked on the advertisement and been redirected to this page. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Each Google Ads customer receives a different cookie. The cookies cannot be tracked across Ads clients' websites. The information obtained using the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

Privacy policy of Google

You can find more information about Google Ads and Google Conversion Tracking in Google's privacy policy.

Basis

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. a DSGVO.

Opposition

If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics accordingly.

You can find another opt-out option in our cookie settings.

 

Google Ads Remarketing

We use the remarketing function within the Google Ads service. With the remarketing function, we can present users of our website with advertisements based on their interests on other websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads" or on other websites). For this purpose, the interaction of users on our website is analysed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie", is used to record the visits of these users. This number is used to uniquely identify a web browser on a particular device and not to identify a person, personal data is not stored. You can prevent participation in this tracking procedure in various ways:

  1. a) by an appropriate setting of your browser software, in particular the suppression of third-party cookies will result in you not receiving any third-party ads;
  2. b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin;
  3. c) by deactivating the interest-based ads of the providers that are part of the self-regulation campaign "About Ads" via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies;
  4. d) by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers at the link http://www.google.com/settings/ads/plugin,
  5. e) by means of corresponding cookie settings. Please note that in this case you may not be able to use all the functions of this website to their full extent.

Further information on Google's data protection can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

The legal basis here is Art. 6 para. 1 lit. a or lit. f DSGVO as well as § 15 para. 3 TMG.

 

Google Tag Manager

What is the Google Tag Manager?

For our website, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Via the Google Tag Manager, we can centrally integrate and manage code sections of various tracking tools that we use on our website.

In this privacy policy, we would like to explain to you in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organisational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites. Translated with www.DeepL.com/Translator (free version)

 

Why do we use Google Tag Manager for our website?

As the saying goes: organisation is half the battle! And that of course also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of the individual tracking tools separately in our source code. However, this takes a lot of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our tag jungle.

 

What data is stored by the Google Tag Manager?

The tag manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is collected by the individual tags of the different web analysis tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymised data from us. However, this is only the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymised form. We thus consent to the anonymous sharing of our website data. Which summarised and anonymous data is forwarded exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimised on the basis of the information collected.

 

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can find out exactly where the Google servers are located.

You can find out how long the individual tracking tools store data from you in our individual data protection texts for the individual tools.

 

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts on the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are appropriate safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

 

Legal basis

The use of the Google Tag Manager requires your consent, which we have obtained with our cookie pop-up. According to the Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Tag Managers, we can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Tag Manager if you have given your consent.

Google also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.

Google uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 DSGVO) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/.

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.

 

Facebook Pixel, Facebook Custom Audiences and Facebook-Conversion

Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer, which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Facebook privacy policy

The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy at https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0

Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section at: https://www.facebook.com/business/help/742478679120153?id=1205376682832142

Basis

The use of the Facebook Pixel and the storage of "conversion cookies" is based on Art. 6 para. 1 lit. a DSGVO. 

Order data processing contract

For the processing of data for which Facebook acts as data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers' data and not to pass it on to third parties.

Opposition

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising. The settings are platform independent, i.e. they are applied to all devices, such as desktop devices or mobile devices. You can further object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the network advertising initiative and additionally the US website aboutads.info or the European website youronlinechoices.com.

You can find another opt-out option in our cookie settings.

 

TikTok Pixel

Within our online offer, the so-called "TikTok pixel" of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok"), is used.

With the help of the TikTok pixel, it is possible for TikTok, on the one hand, to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called "TikTok ads"). Accordingly, we use the TikTok pixel to display the TikTok ads placed by us only to those TikTok users who have also shown an interest in our online offer, which we transmit to TikTok (so-called "Custom Audiences"). With the help of the TikTok pixel, we also want to ensure that our TikTok ads correspond to the potential interest of the users and do not have a harassing effect. The TikTok pixel also allows us to track the effectiveness of the TikTok ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a TikTok ad (so-called "conversion").

TikTok Privacy Policy

The processing of data by TikTok takes place within the framework of TikTok's data usage policy. Accordingly, general guidance on the display of TikTok ads, in TikTok's Data Use Policy at: https://www.tiktok.com/legal/privacy-policy-eea?lang=de

For specific information and details about the TikTok Pixel and how it works, visit the TikTok help section at. https://support.tiktok.com/de

 

Basis

The use of the TikTok Pixel and the storage of "conversion cookies" is based on Art. 6 para. 1 lit. a DSGVO. 

Order data processing contract

For the processing of data where TikTok acts as a data processor, we have concluded a data processing contract with TikTok in which we oblige TikTok to protect our customers' data and not to pass it on to third parties.

Opposition

You can object to the collection by the TikTok pixel and use of your data to display TikTok ads. You can find an opt-out option in our cookie settings.

 

TidioChat (Tidio Ltd.)

Our website optionally offers the use of TidioChat (a live chat software of Tidio Ltd. 220C Blythe Road, W14 0HH, London, United Kingdom). The chat is integrated into the source code via a script. By using this website, you automatically use the services of TidioChat. The data collected includes: Chat history, IP address at the time of the chat and country of origin. If you are a logged-in customer and the information exists, the following additional data is transmitted: Name / username, email address, origin (postcode, city, country of origin). Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's internet browser. The cookies enable the recognition of the internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.

To avoid the storage of TidioChat cookies, you can set your internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our Internet pages can no longer be carried out. You can object to the collection and storage of data for the purpose of creating a user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.

For the purpose and scope of the data collection and the further processing and use of the data by TidioChat, as well as your rights in this respect and setting options for protecting your privacy, please refer to the privacy policy of Tidio Ltd: https://www.tidiochat.com/en/privacy-policy.

 

Mailchimp

For sending our newsletters, we use the services of Mailchimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. Mailchimp is a service with which, among other things, the sending of newsletters can be organised and analysed. When you enter data for the purpose of receiving newsletters (e.g. email address), this data is stored on Mailchimp's servers in the USA.

Mailchimp Analyse

With the help of Mailchimp, we can analyse our newsletter campaigns. When you open an email sent with Mailchimp, a file contained in the email (so-called web beacons) connects to Mailchimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.Mailchimp's privacy policy can be found here: https://mailchimp.com/de/legal/terms/

 

EU-US-Privacy-Shield

Mailchimp is certified in accordance with the "EU-US Privacy Shield". The "Privacy Shield" is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

Conclusion of a data processing agreement

We have concluded a so-called "data processing agreement" with Mailchimp, in which we oblige Mailchimp to protect the data of our customers and not to pass it on to third parties. This contract can be viewed.

Objection to data collection

If you do not want any analysis by Mailchimp, you must unsubscribe from our newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe directly on the website. The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Mailchimp after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.

 

YouTube 

This website embeds videos from the website YouTube. The operator of the website is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. 

Furthermore, YouTube may store various cookies on your terminal device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience and prevent fraud attempts. 

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. 

YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. 

For more information on the handling of user data, please see YouTube's privacy policy at: 

https://policies.google.com/privacy?hl=de

 

Google Web Fonts 

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. 

For this purpose, the browser you use must connect to Google's servers. This enables Google to know that this website has been accessed via your IP address. The use of Google WebFonts is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. 

If your browser does not support web fonts, a standard font is used by your computer. 

You can find more information about Google Web Fonts at 

https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de

 

Font Awesome 

This site uses Font Awesome for the uniform display of fonts and symbols. Provider is Fonticons, Inc, 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA. 

When you call up a page, your browser loads the required fonts into your browser cache in order to display texts, fonts and symbols correctly. For this purpose, the browser you are using must connect to Font Awesome's servers. This enables Font Awesome to know that your IP address has been used to access this website. The use of Font Awesome is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the uniform presentation of the typeface on our website. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. 

If your browser does not support Font Awesome, a default font from your computer will be used. 

For more information on Font Awesome, please see and Font Awesome's privacy policy at: 

https://fontawesome.com/privacy

 

Google Maps 

This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google may use Google Web Fonts for the purpose of uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. 

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. Insofar as a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: 

https://privacy.google.com/businesses/gdprcontrollerterms/ and 

https://privacy.google.com/businesses/gdprcontrollerterms/sccs/

 

You can find more information on the handling of user data in Google's privacy policy: https://policies.google.com/privacy?hl=de

 

6. social media 

Social media plugins with Shariff 

Plugins from social media are used on this website (e.g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr). 

You can usually recognise the plugins by the respective social media logos. To ensure data protection on this website, we only use these plugins together with the so-called "Shariff" solution. This application prevents the plugins integrated on this website from transmitting data to the respective provider when you first enter the page. 

Only when you activate the respective plugin by clicking the associated button, a direct connection to the provider's server is established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective provider can assign your visit to this website to your user account. 

Activating the plugin constitutes consent within the meaning of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. You can revoke this consent at any time with effect for the future. 

 

Instagram Plugin 

Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. 

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram. The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. 

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. You can find the text of the agreement at: 

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a way that is secure in terms of data protection. Facebook is responsible for the data security of the Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: 

https://www.facebook.com/legal/EU_data_transfer_addendum

https://help.instagram.com/519522125107875 and 

https://de-de.facebook.com/help/566994660333381

For more information, please see Instagram's privacy policy: https://instagram.com/about/legal/privacy/

 

7. Newsletter 

Newsletter data 

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. 

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the email address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. 

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to exist. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest according to Art. 6 Para. 1 lit. f DSGVO. Data that has been stored by us for other purposes remains unaffected by this. 

After you have unsubscribed from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist if necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest. 

 

Last updated: 01.11.2022
Source: https://www.e-recht24.de
Source: Created with the Privacy Generator from AdSimple